That included the infamous Josh Harris, a dot-com millionaire who imploded for his live audience, chronicled in the documentary We Live in Public.
"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.
Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.
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"Guys, I’ve been drinking too much water," he tells his smartphone camera.
With the press of a few buttons Sideman tips Ginja the equivalent of $5, along with a message asking him to flip for Ben. Ben this flip is dedicated to you, for being so awesome.
Users can also give premium goods, which cost money to acquire.
A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.
Watching a You Now stream can be an overwhelming experience.
The comments on popular videos fly by far too quickly for the broadcaster to follow.
The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.
Of course, anyone getting premium goods outside the partner program gets no cut. He tunes in to the channel of a user named Flippin Ginja, a red-headed teen and amateur gymnast who is lounging on his porch swing.
More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.
This growth is part of a broader boom in live streaming services.
So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.