When we were shooting it, I didn’t know that those images were going to be so perfect for the cover, but once I saw them I had a feeling right away, and it was the first and only idea I worked on for the album art.
I thought to do this in order to play into the idea of archetypes, facades and falsities.
So I made a bunch of these giant cardboard cut out things and worked with Pamela Littky, our amazing photographer, to develop the idea.
Although you can’t judge a book by its cover, a good cover certainly leaves a lasting impression.
Therefore, when designer Emy Storey of directs the visual presentation of musicians such as Tegan and Sara or Melissa Ferrick, she understands that an unforgettable album cover or website is crucial for success.
Essentially, my role was to turn this fabulous idea that Tegan had to make a series of photo journals into a book set.
Photographer Lindsey Byrnes toured with Tegan and Sara in the United States and Australia, documenting life on the road.Unless a musician specifically tells me that they envision me using kittens or something very specific on the cover, it’s generally up to me to come up with ideas.I do love having a concept and therefore try to make the art as relevant as possible to the message of the musician.Ever since , I’ve been really intimately connected to Tegan and Sara’s music and have heard each song in every stage of its development, so I’m very familiar with their intent.Sometimes, with other bands, I haven’t even heard the music before I make the art!But as a socially conscious artist, she is also aware that a clever design can be a powerful tool in the promotion of a political movement.